Summit Energy
Summit Energy · Ad Pack v4 · Badge-Only Lock-up

Detroit & Colorado — 12 broker-correct, badge-branded creatives.

Three campaign themes (bill-pain, state-rights, one-to-one match) across Meta Feed and Story placements for both markets. Every creative is framed around Summit's actual model — a single-installer matcher, not an installer and not a 1-to-many aggregator — and uses the verified Summit brand palette (deep navy #1e3a8a + green #22c55e) with the badge-only mountain mark top-left (no wordmark lockup — the Summit Energy name lives in VO and the market tag-line only). Backdrops generated via Gemini 2.5 Flash Image: structures and scenery only, no human faces or Summit-branded vehicles.

Build: 2026-04-20 · v4 12 creatives 3 themes · 2 markets 1080 × 1080 Feed 1080 × 1920 Story Broker-model verified Brand-palette verified Badge-only

Theme 1 · Bill-pain hooks + program framing

Loud pain-first creatives — high-contrast typography over a filtered exterior photo. Lead with the monthly-bill number or state rebate and let the program do the lifting.

Detroit feed pain hook
detroit-1-feed-pain
1080 × 1080 · Meta Feed

Pain hook — “Your DTE bill is getting worse.” Cites estimated $247 avg monthly residential bill and the Feb 2026 MPSC-approved rate hike.

Detroit · Bill-Pain
Detroit story solution
detroit-2-story-solution
1080 × 1920 · Meta Story

Solution — Summit’s matched Michigan installers offer Michigan Saves financing from 6.24% APR, up to $100k, 15-year term. CTA: “See your savings.”

Detroit · Solution
Colorado feed pain hook
colorado-1-feed-pain
1080 × 1080 · Meta Feed

Pain hook — “Xcel rates keep rising.” Solar*Rewards paid up to $1 per watt on installed systems, up to $10,000. CTA: “Get your Denver quote.”

Colorado · Bill-Pain
Colorado story rebate focus
colorado-2-story-rebate
1080 × 1920 · Meta Story

Rebate focus — “$1 per watt. Upfront.” Up to $10k standard / $30k IQ-DIC. CTA: “Check your eligibility.”

Colorado · Rebate

Theme 2 · State-rights / trust

Authority-first creatives that lean on state law and utility facts. Lower intensity than the pain-hook set; legibility over volume.

Detroit feed trust
detroit-3-feed-trust
1080 × 1080 · Meta Feed

Trust / legal — “Michigan law protects your right to go solar.” Cites Public Act 68 of 2024 + MCL 211.7h solar property-tax exemption. CTA: “Learn more.”

Detroit · State Rights
Detroit story social proof
detroit-4-story-social
1080 × 1920 · Meta Story

Social proof — Birmingham / Royal Oak / Ferndale. Estimated $130–$220/mo in bill savings for Michigan homeowners finding their local installer through Summit.

Detroit · Social Proof
Colorado feed net metering
colorado-3-feed-trust
1080 × 1080 · Meta Feed

Trust — “Net metering still works in Colorado.” Full retail credit for excess solar, annual true-up, Xcel Energy. CTA: “Learn how.”

Colorado · State Rights
Colorado story neighborhoods
colorado-4-story-neighborhoods
1080 × 1920 · Meta Story

Denver / Boulder / Aurora neighborhood pitch. Estimated hundreds per month off your Xcel bill through Summit’s local installer network.

Colorado · Neighborhoods

Theme 3 · One-to-one match (anti-spam differentiator)

Calm, respectful creatives that lead on Summit's actual differentiator: one lead goes to exactly one vetted local installer — not 12 aggregators. Lower visual noise, cream content card, lock-badge on Story variants.

Detroit feed one-to-one match
detroit-5-feed-antispam
1080 × 1080 · Meta Feed

“One lead. One local installer.” Summit matches you with one vetted Michigan solar pro — not 12 aggregators. No callback barrage. No data resale. CTA: “Get matched.”

Detroit · One-to-One
Detroit story single-match privacy
detroit-6-story-privacy
1080 × 1920 · Meta Story

“One match. Not twelve.” Summit sends your info to ONE vetted local Michigan installer. Never a dozen. Never a call center. CTA: “Take the 60-second quiz.”

Detroit · Privacy
Colorado feed one-to-one match
colorado-5-feed-antispam
1080 × 1080 · Meta Feed

“One lead. One local installer.” Summit matches you with one vetted Colorado solar pro — not 12 aggregators. No callback spam. No data sold. CTA: “Get matched.”

Colorado · One-to-One
Colorado story single-match privacy
colorado-6-story-privacy
1080 × 1920 · Meta Story

“One match. Not twelve.” Summit sends your info to ONE vetted local Colorado installer. Never a dozen. Never a lead broker. CTA: “Take the 60-second quiz.”

Colorado · Privacy